ROVC

ROVC is a Dutch educational institute, part of the Salta Group, offering training, courses, exams, and knowledge assessments. Their digital infrastructure hadn't kept pace with what their users and editors needed — an outdated CMS, clunky booking flows, and inconsistent brand presentation across channels.

The challenge

Everything needed attention at once: a legacy CMS that was painful to work with, a UX that created friction for learners trying to book, and an API architecture that made it hard to evolve. The goal was to modernise the full stack without losing momentum in their day-to-day operations.

What we built

Working with design partners Soda Studio and Resoluut, we migrated ROVC from Umbraco to Kontent AI — a headless CMS built for omnichannel content delivery. This gave editors a single place to manage content that could flow to any channel.

For search and product discovery we integrated Algolia, making it fast and intuitive for users to find the right course or exam. We then built four distinct booking flows — one each for exams, courses, knowledge tests, and training — each tailored to the specific steps and decisions involved.

We also ran workshops for ROVC's editorial and IT teams, making sure the new system actually got used the way it was designed to be used.

Result

A structured, consistent platform that reduced friction for both learners and editors. Significantly improved user engagement and conversion compared to the old site — and a team that's confident managing it themselves.